LEGO is changing the buying experience in their flagship stores. They are opening in each store of the brand cereal bar. The bar will offer milk substitutes in a variety of flavors and cereals in individual packages. The milk package can be stacked on top of the cereal package, to create the perfect mix for each customer.


The characters on the milk packages were created out of multiple colorful shapes in the same tile size. Each milk flavor is identified by color and shape. The cereal packages are identified by color and typography.

This design system makes it possible to create different combinations of milk and cereal that complements each other. This creates a playful and creative experience, that serves the LEGO brand in their new category. 

© 2022 by Shira Cohen