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In this project I was tasked to take an existing brand and expand it to a new category. I decided to create LEGO cereal bar, that will offer milk and cereals in a variety of flavors. The milk package can be stacked on top of the cereal package, to create the perfect mix.

This project was featured on The Dieline

Each milk flavor has his own character. The cereal packages are identified by color and typography.

This design system makes it possible to create different combinations that complements each other. This creates a playful and creative experience, that serves the LEGO brand in their new category. 

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